Related Papers
La comunicación interactiva como herramienta de promoción turística en la web: indicadores, parámetros y calidad comunicacional
2016 •
Pere Freixa
Jurnal Ekonomi dan Bisnis Airlangga
Digital Marketing in Tourism Destinations
Hendri Hermawan Adinugraha
Introduction: The emergence of digital marketing has brought important changes in several industrial sectors, one of which is the tourism industry. This study aims to determine the role of digital marketing in tourist destinations. Methods: The research method used is descriptive qualitative. Results: The result of this study indicates that there are several digital marketing media used by tourists to get information about tourist objects they want to visit, including Facebook, Twitter, Instagram, and other social media. Digital marketing also has a very big influence on increasing visits to several tourist destinations. Conclusion and suggestion: The use of digital marketing in the era of the digital economy industry plays a very important role in increasing tourism promotion. Digital marketing is a must because this generation often uses it, whether consciously or not. Digital marketing applications that will be used include websites, social media, online advertising, web forums, ...
Social media destination information features and destination loyalty: does perceived coolness and memorable tourism experiences matter?
The advent of social media in the business environment posed many opportunities and challenges for travel and tourism companies in establishing optimum customer relationships. Although the topics such as social media tourism information and its applicability in the diverse tourists’ behaviours and beliefs have received attention from tourists’ researchers, there was little empirical evidence linking the dimensions of social media destination information with destinations’ perceived coolness. This study looks at how tourism social media destination information elements affect travellers’ perceptions of coolness that ultimately contribute to shaping memorable experiences as well as destination loyalty (affective, cognitive and conative). A field survey method was used, and a PLS-SEM approach was used to test the model. The empirical results showed that the added value of social media destination information and the virtual presence of social media destination information is impacting the perceived coolness. Perceived coolness has a positive influence on memorable experiences, and memorable experiences have a positive effect on destination loyalty. On the basis of the study findings, theoretical and managerial implications are discussed, and future research directions are explained.
Service Business
Online travel information value and its influence on the continuance usage intention of social media
2017 •
Taegoo Terry Kim
Understanding tourism loyalty: Horizontal vs. destination loyalty
2018 •
Sergio Moreno Gil
We highlight a change in the study of loyalty taking a tourists-centered focus. We identify differences between the background of destination and horizontal loyalty. We consider some new explanatory factors of horizontal loyalty. We apply a comprehensive analysis with 6964 tourists from 17 European countries. A well-known European destination, Canary Islands (Spain) is investigated. a b s t r a c t Tourism loyalty is a key topic that has been covered in literature mainly from a very hom*ogenous perspective. This study analyses horizontal loyalty (consumer's loyalty divided among several destinations), and explains the background factors that affect this behaviour (cognitive, affective and overall destination image; information sources; motivations; socio-demographic characteristics; previous behaviour; conative loyalty). The paper also identifies the differences between the explanatory factors of horizontal loyalty and one-single-destination loyalty. Applying a comprehensive analysis with 6964 tourists from 17 European countries in the context of Canary Islands (Spain), the study provides interesting recommendations for destinations with a view to better designing marketing activities and improving their coopetition strategies and competitiveness.
Social Media as a Communication Tool in Tourism along the Digitized Customer Journey and possible Implications for the Future
Mareen Tepe
In the tourism industry, communication and customer relationship have always played a significant role. Social media as a form of interaction between businesses and the society has seen enormous increases in the past years and undoubtedly has a promising future ahead. In addition to this, the tourist customer journey is continuously digitizing, due to the fact, that tourists can gather real-time information about their destination and so increase the quality of their experience (Buhalis, 2008, pp.3). Today 2.62 billion people use social media, the numbers are rapidly increasing (Statista, 2018). These facts highlight the importance of the transformation of the marketing communication mix of tourism businesses. This paper is dedicated to display futuristic implications for an effective social media communication.
Tourism Loyalty: An Extended Communicative Action Model
2011 •
Suh-hee Choi
Hays, S., Page, S., Dimitrios Buhalis, 2012, Social media as a destination marketing tool: its use by national tourism organisations, Current Issues in Tourism, 16(3), pp. 211-239
Professor Dimitrios Buhalis
The Role of Online Promotion and Its Effect on Destination Loyalty
2018 •
Jeanne Ellyawati
This study aims to analyze the influence of online promotion on destination loyalty directly or indirectly through destination awareness and tourist satisfaction. This study also examined the influence of destination awareness on tourist satisfaction. A sample of 250 domestic tourists was recruited as respondents using purposive sampling method. Data were collected with survey design and analyzed using hierarchical regression model. The results show both destination awareness and tourist satisfaction are important variables that should be considered by marketers to capture the opportunity of tourists visit. It is found that information from online promotion will trigger awareness and increase tourist satisfaction Keywords: online promotion, destination awareness, tourist satisfaction, destination loyalty
International Journal of Hospitality and Tourism Systems
Determinants of Social Media Use across Tourist Lifecycle Phases-An Empirical Investigation of Tourist Motives
2016 •
victor anandkumar
Social media has now emerged as an essential tool for tourists looking to not just plan their next vacation but also to use it during their vacation and beyond. This paper has brought to the fore, the motives behind the use of social media as a tool by tourists during the three phases of the tourist lifecycle; Pre-trip, In-Trip and Post-trip. From the primary data collected from domestic and international tourists, the motives that influenced their use of social media across the lifecycle phases have been identified using factor analysis and the relative importance of these factors have been analysed. Knowledge and understanding of these factors will enable destination marketing organizations and other tourism providers to utilize social media as a marketing tool to influence the tourists' travel planning.
